I was eating at my favorite burger joint, In-n-Out Burger in Mountain View tonight. Luckily it was a Thursday night, so it wasn't too hard to get a free table. On Friday and Saturday evenings around 7, this kind place is absolutely packed!How often is it that fast food restaurants are particularly packed on a Friday/Saturday night? I can't imagine a McDonalds or a Jack in the Box experiencing that kind of weekend bump. What that means is that In-n-Out has become a destination. It's a place that people choose to be at because they want to have an great time when they're free to go really anywhere. How did In-n-Out get there?
- Great product, impossible to get anywhere else
- Great, reasonable prices
- Clean, enjoyable atmosphere
This checklist is applicable for almost any sort of retail, online, or dining experience. If you can build your startup/idea/restaurant/dream into the clean, wholesome, good place people want to spend their weekend at, then you've got a good thing going.