How to piss off your designers using data

Data-driven design is a vital tool for hill-climbing iteration of a site, but you should take great care not to use it as an appeals process whenever you and your designer reach an impasse.

This quote reminds me of an idea that is close to my heart -- the best engineers are designers and the best designers are engineers. You can skip all this madness if both designer and engineer are on the same page (OR are the same person) and aren't fighting over stupid things using various argumentative methods.

Cash is not king for startups. Number of iterations matter. But what kind of iterations?

Cash on hand is just one important variable in a startup’s life, but it’s not necessarily the most important. What matters most is the number of iterations the company has left.

What's interesting is on the Web these days often there are actually TWO different phases of iteration. The first phase is where you're looking for product fit. Paul Graham at this stage says "Make something people want."

Google did product fit early on (get users, see massive user adoption and traction). But it took Google years to figure out the business model, which is phase two. So you built something people want... now how are you going to make money doing it? Because until you figure out both phase one and phase two, you're gonna have to go back to the fundraising trough again and again. You can't plant the flag and declare victory until you got it covered.

So when you calculate how many iterations you have left, be sure to leave leave time for phase two.

Hat tip to @manukumar.

"Twelve years of busting my ass, and we've gone from nothing to infinitesimal... That's my life's work."


Jim Koch left a $2,500-a-day consulting job to get into the business of selling beer. Over a decade after purchasing Boston Beer Co., which manufactures Samuel Adams, he realized that growing his business was taking a lot longer than he anticipated. In 1996, he told Inc., "We are the 10th-largest brewer in the United States. Do you know what that means? We have one two-hundredth of the beer market. That's minuscule. Twelve years of busting my ass, and we've gone from nothing to infinitesimal. If I'm lucky, I'll go another 12 years and get to be small. That's my life's work."

via inc.com

Sam Adams is one of my favorite beers. Sometimes you just gotta work hard for long periods of time, and even then, you've got to work some more. But that's ok. Overnight success doesn't exist.