Sir James Dyson has unveiled a new motor. He's got 50 guys working on it in the UK. At first glance, vacuum technology seems like the least sexy thing in the world to be working on. Yet Dyson's team has created the fastest motor in the world, and all so that you can make your house or car cleaner.
I think this is a testament to how much there really is left to be done in the world. No, it's not easy. No shortcuts. But you can create anything, and if it's good, it will sell. The world desperately needs this kind of innovation. And it can happen in almost any market, sexy or not. The Dyson motor is a wakeup call and reminder to those who want to build great things: There is so much to build, and so much to make better.
What will you do?