So cheap, and customizable and all on the web. For a lower price than I've ever seen for a customizable bike. The UI / online store is excellent as well. Well done guys. So now you can have your own hipster bike without the attitude of hipster bike stores. http://bikes.urbanoutfitters.com/
Check it out, I just designed a Posterous-themed bike!
Question to the real bike snobs: Is this a good thing? How are the components?