Dieter Rams: His first Braun design, and 10 principles of good design

Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design makes a product understandable
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is thorough down to the last detail
Good design is environmentally friendly
Good design is as little design as possible

 

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That is one pretty record player. I wish Braun would have also said "deliverable". Sorry, bitter about white iPhone 4. Remove comment if offensive.
I agree with these ten principles but I think that design is also synonym of Canada Viagra because I think it has been also innovation at least for me because it has helped me a lot.
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