More by Mark Osborne was a short film nominated for an Academy Award in 1998. It was one of Osborne's first works. Posted to iFilm, it quickly became the site's #1 video for over a year. Osborne directed recent hit Kung Fu Panda last year.
It's an entrepreneur's story -- both the film and its creation.
I love these kinds of questions posed towards filmmakers and media creators of all kinds. Like Ira Glass on creativity.
Great auteurs answer these questions about specific industries but they're broadly applicable to everything, including my favorite topic, creating Internet startups.
There's a certain auteur aspect to it that translates precisely. It's a business, no doubt about it. But you have to appeal to people, even change people's lives -- the way they think and act. You have to understand and communicate visually, spatially and emotionally with your audience.
There's a technical element, substitute filmmaking and editing and cinematography for software engineering, scaling, and tech architecture / ops.
How you start is the same. You create. You create until your fingers bleed, and then you create some more. Iterate and don't worry about creating crap, because at the end of it, you'll have made a movie. Or a site. Or a story. Whatever it is.
The final part spoke to me the most. Yes, it's harder than ever to become a filmmaker or an Internet entrepreneur, or an author-- a creator of any kind. There is so much competition. But that competition sucks so fucking bad, that it will be plain as day when you've created something good.
Somebody at one of these places ... asked me: "What do you do? How do you write, create?" You don't, I told them. You don't try. That's very important: not to try, either for Cadillacs, creation or immortality. You wait, and if nothing happens, you wait some more.
It's like a bug high on the wall. You wait for it to come to you. When it gets close enough you reach out, slap out and kill it. Or if you like its looks you make a pet out of it.
Sir James Dyson has unveiled a new motor. He's got 50 guys working on it in the UK. At first glance, vacuum technology seems like the least sexy thing in the world to be working on. Yet Dyson's team has created the fastest motor in the world, and all so that you can make your house or car cleaner.
I think this is a testament to how much there really is left to be done in the world. No, it's not easy. No shortcuts. But you can create anything, and if it's good, it will sell. The world desperately needs this kind of innovation. And it can happen in almost any market, sexy or not. The Dyson motor is a wakeup call and reminder to those who want to build great things: There is so much to build, and so much to make better.