Trader Joe's is going national. Did you know they were owned by a secretive German supermarket-owning family?
Trader Joe's is no ordinary grocery chain. It's an offbeat, fun discovery zone that elevates food shopping from a chore to a cultural experience. It stocks its shelves with a winning combination of low-cost, yuppie-friendly staples (cage-free eggs and organic blue agave sweetener) and exotic, affordable luxuries -- Belgian butter waffle cookies or Thai lime-and-chili cashews -- that you simply can't find anyplace else.
via money.cnn.com
Trader Joe's is an amazing place, and with very little coverage. But Fortune does an admirable job of filling us in.
Did not realize that the store had been sold to a German family that is better known for a large German chain of supermarkets. And that they're expanding like mad. Good on them. They rock.
Posted
over 2 years
ago
4 responses
Joe Buhler
said
The innovative product range combined with a shopping experience different from that in your usual supermarket is what makes the Trader Joe's brand a great asset. Smart move by Aldi to stay in the background and not mess with but capitalize on it.
Joe Mescher
said
Love this place. Got hooked on Trader Joe's while living in Chicago and have been going through private-label withdrawal since moving to Burlington, VT!
xmangerm
said
I shop at Aldi constantly and have saved larges amounts of Euros because of it.
danwilliams
said
It is not my favorite grocery store, but when need it, I have no problem to go there..
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